2012 Yeosu World Expo is an accredited world expo approved by the International Exposition Bureau, the theme is: "vibrant oceans and coasts - resource diversity and sustainable development". The three sub-themes are "coastal development and protection", "creative marine cultural activities" and "new resource technology", focus on the importance of oceans and coasts, and convey the desire of human beings to develop harmoniously with the earth, life and ecosystem. Advocate marine culture related to sustainable concepts; encourage integration and transmission of knowledge, exchange of experience, participation of the general public, discussion and dialogue among relevant institutions; promoting public awareness of the challenges and opportunities facing marine resources; showcase successful examples and major innovations from around the world.
The success of Shanghai World Expo has a profound impact on Yeosu World Expo. As one of the recommended suppliers for Shanghai World Expo with many rewards, Beijing Space Idea Exhibition Co. Ltd. stands out from many bidders and becomes the design supplier of China Pavilion for Yeosu World Expo, all owing to the successful experience of Shanghai World Expo, its comprehensive investigation and investigation, international vision, professional design, creative team and plans.
The theme of the China pavilion is "Human & Sea Interconnection", which is demonstrated from three aspects: marine and coastal development and protection, marine science and technology, and marine culture.
The designers selected the Chinese White Dolphin as a clue to the pavilion. Chinese white dolphins are national first-class protected animals with typical Chinese symbols.
The logo of the China Pavilion takes dolphin shape as the main design element. Dolphins in the logo chase and play in the ocean, forming a circle, representing the correlation and interaction of marine ecosystems, and emphasizing the importance of maintaining marine biodiversity. At the same time, blue represents ocean, yellow represents land, green represents the natural things, and red represents human beings, which ingeniously conveys the theme of people and symbiosis.
The mascot dolphin baby of China Pavilion is a dolphin that is jumping cheerfully. The dolphin elves represent the Chinese Pavilion and they warmly welcome friends from all over the world.
The appearance of the Chinese Pavilion is based on the expression of fishermen's paintings with Chinese traditional art characteristics. The expressions of the Chinese paintings draw the color of Chinese blue and white porcelain. A large screen will be set up outside the pavilion to show the promotional videos of 31 provinces, autonomous regions and municipalities in China.
The pavilion is mainly divided into three parts: wave of the sea exhibition area, source of the sea exhibition area and love of the sea exhibition area. Among the three exhibition contents, some functional areas are added: lobby, waiting area, ocean culture corridor, audience photographing area and sales area.